![]() ![]() Idea Pins brings a whole different way of exploring content directly from the platform while helping creators succeed on Pinterest. “Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories” This is how Pinterest describes Idea Pins They could be sometimes described as Pinterest’s own take on stories mixed with Tik Tok but this just wouldn’t make justice to their game-changing complexity on the Pinterest marketing field. They are aimed at content creators who want to tell a story using videos and creative editing tools. In May 2021 Pinterest presented Idea Pins globally as an evolved format of story pins after these last ones were tested at various stages of development on content creators.Įven though they used to be known as Story Pins, Pinterest Idea Pins are a whole other format, they are multi-page video Pins. Let’s break down this Idea Pins thing so you know exactly how they work and how to achieve these numbers. ![]() They are Pinterests stars today when it comes to real and organic growth. It’s not magic, it’s just the power of Idea Pins. ![]()
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